Task
To build a brand to its’ maximum performance.
Strategy
Define Brand Identity
Brand Positioning
Design
Brand Identity
Social Media Branding
Scale
Implement Design Consistency
Client
ZYPHR Apparels
At Zyphr, we defy convention, pushing the boundaries to create extraordinary sportswear. Our logo, a bold and unmistakable unequal sign, symbolizes our unwavering commitment to the extraordinary.
Our color palette is as fierce as our passion, running through our apparel and igniting oursocial media presence. The moment Zyphr hit the scene, you couldn’t help but notice.
Jayson Yau, an athlete at heart, started as a fitness enthusiast and trained himself into a national soccer player. Now, he fuels Zyphr with his love for the game.
We’re proud to be the official fitness wear brand of he Hong Kong National Team, making waves internationally.
We’re proud to be the official fitness wear brand of he Hong Kong National Team, making waves internationally.
Brand Strategy Sprint:
- Define Brand Identity
- Conduct Market Analysis
- Brand Positioning
Visual Branding Essentials:
- Design Brand Identity
- Create Digital and Print Assets
- Design Online Presence
- Social Media Branding