Task
To continue the brand 40 years of brand legacy into the modern world.
Strategy
Create Brand Hierarchy
Design
Brand Identity
Retail Design
Scale
Expand Brand Presence
Client
Eugene Group
EugeneBaby’s evolution was more than a brand facelift; it was a holistic transformation. Our project seamlessly incorporated research, branding, ecommerce, and marketing. Using insights from focus groups, our creative team crafted compelling stories that connected with a younger audience, redefining the brand’s identity.
In the pursuit of rejuvenation, we did more than redesign a brand; we created an engaging educational platform. Transitioning from a traditional retail store to an online hub for learning and shopping, EugeneBaby found a unique spot in the market. This transformation not only set them apart but also connected them with their audience on a deeper level.
Body Copy: With over three decades of history, Eugene Baby has embraced change. The challenge was clear: reinvent the brand to capture the hearts of a younger audience. This project evolved seamlessly, covering research, branding, ecommerce, and marketing. We used focus group insights to craft narratives that resonate with the younger generation.
The transformation didn’t stop after the initial project. We continue to support EugeneBaby by maintaining their ecommerce website and creating online content and marketing strategies. Our partnership endures as we work together to keep the brand fresh and appealing to the ever-changing audience.
The transformation didn’t stop after the initial project. We continue to support EugeneBaby by maintaining their ecommerce website and creating online content and marketing strategies. Our partnership endures as we work together to keep the brand fresh and appealing to the ever-changing audience.
Comprehensive Brand Transformation:
- Strategy Sprint
- Brand Positioning
- Design Brand Identity
- Create Digital & Print Assets
- Plan Brand Extension
- Guide & Review Exercises
- Expand Brand Presence